The course covers the basic principles of Microeconomics for entrepreneurship students. The course introduces students to the economics of the firm and how scarce resources are allocated by individual decision making units.

Furthermore, the course includes analysis of the theory of consumer behavior, theory of production and cost; pricing processes and distribution of income under varying competitive conditions in a market economy. It also involves graphical and algebraic approaches to present the core of the analysis with the use of verbal approach to interpret graphs and numbers representing relationships between economic variables.